BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Springshare//LibCal//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-TIMEZONE:America/New_York
X-PUBLISHED-TTL:PT15M
BEGIN:VEVENT
DTSTART:20260526T160000Z
DTEND:20260526T170000Z
DTSTAMP:20260526T000000Z
SUMMARY:Market Research: Customers and Consumers 🛍️
DESCRIPTION:Understanding consumer trends and identifying your target 
 market is important to building a successful business. Discover free and 
 library resources to help you understand your audience through secondary 
 market research.\n\nIn this workshop\, you will learn:\n\n✅ Where to find 
 consumer market reports and data\n\n✅ How to find information on target 
 market segments (demographic\, geographic\, psychographic\, and 
 behavioural)\n\n✅ The differences between primary and secondary 
 research\, with a small intro to primary research methods\n\nWho should 
 attend? TMU students of all disciplines\, aspiring entrepreneurs\, and 
 innovators looking to ground their ideas with research. In order to access 
 library resources in this workshop\, you need to be a current member of 
 TMU\, such as a student\, Zone member\, faculty\, instructor or 
 staff.\n\nNo prior entrepreneurship experience or venture idea required! If 
 you’re interested in starting a business but don’t have an idea yet\, 
 this workshop will be useful in helping you build research skills using 
 proprietary library business databases.\n\nGet recognized for your skills! 
 This workshop is badged. Learn more about how to earn a badge.\n\nTo learn 
 more about conducting secondary market research for a new venture\, this 
 workshop is best when taken alongside the following workshops: Industry 
 Research: Big Picture Trends\, and Competitor Research: Know your Rivals.
LOCATION:Online
ORGANIZER;CN="Fiona Kovacaj":MAILTO:fkovacaj@torontomu.ca
CATEGORIES:Badged Workshop, Gather & Analyze Your Research, Innovate
CONTACT;CN="Fiona Kovacaj":MAILTO:fkovacaj@torontomu.ca
STATUS:CONFIRMED
UID:LibCal-4008157
URL:https://calendar.library.torontomu.ca/calendar/events/market-research
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT

END:VCALENDAR