Understanding the competitive landscape will give your venture an advantage. Discover how library resources can help you identify competitors and find company profiles for private and public companies.
In this workshop, you will learn:
✅ Where to find company profiles and financials
✅ How to identify competitors, both direct and indirect
✅ How to create company lists and map business locations
Who should attend? TMU students of all disciplines, aspiring entrepreneurs, and innovators looking to ground their ideas with research. In order to access library resources in this workshop, you need to be a current member of TMU, such as a student, Zone member, faculty, instructor or staff.
No prior entrepreneurship experience or venture idea required! If you’re interested in starting a business but don’t have an idea yet, this workshop will be useful in helping you build research skills using proprietary library business databases.
To learn more about conducting secondary market research for a new venture, this workshop is best when taken alongside the following workshops: Industry Research: Big Picture Trends, and Market Research: Customers and Consumers.
