Market Research: Customers and Consumers 🛍️
Online
Understanding consumer trends and identifying your target market is important to building a successful business. Discover free and library resources to help you understand your audience through secondary market research.
In this workshop, you will learn:
✅ Where to find consumer market reports and data
✅ How to find information on target market segments (demographic, geographic, psychographic, and behavioural)
✅ The differences between primary and secondary research, with a small intro to primary research methods
Who should attend? TMU students of all disciplines, aspiring entrepreneurs, and innovators looking to ground their ideas with research. In order to access library resources in this workshop, you need to be a current member of TMU, such as a student, Zone member, faculty, instructor or staff.
No prior entrepreneurship experience or venture idea required! If you’re interested in starting a business but don’t have an idea yet, this workshop will be useful in helping you build research skills using proprietary library business databases.
To learn more about conducting secondary market research for a new venture, this workshop is best when taken alongside the following workshops: Industry Research: Big Picture Trends, and Competitor Research: Know your Rivals.
