Validating your Business Idea: Research Strategies and Resources for Ideation 💡
Online
During ideation for any new venture, research is an important step in validating that your potential solution is a viable one. This workshop will introduce you to key research strategies and resources that will support you through your ideation process.
In this workshop, you will:
✅ Understand why it’s important to learn about a problem before trying to solve it
✅ Identify impact gaps between problems and solutions
✅ Learn where to find information using library resources
✅ Gain essential searching skills using Omni and library databases
Who should attend? TMU students of all disciplines, aspiring entrepreneurs, and innovators looking to ground their ideas with research. In order to access library resources in this workshop, you need to be a current member of TMU, such as a student, Zone member, faculty, instructor or staff.
No prior entrepreneurship experience or venture idea required! If you’re interested in entrepreneurship but don’t have an idea yet, this workshop will be useful in helping you build key research skills using proprietary business databases.
